Spring 1999

"Yours for Only $19.99"
Using Sale Cues to Influence Customer Purchasing
Research by Eric Anderson

Fair Game:
Think You Can Beat the Market?
Research by Eugene Fama

Social Security S.O.S.
The Time is Now to Save Our Sinking System
Research by Kevin Murphy

Building a Name:
Forming Prominent Partnerships is Good Business
Research by Toby Stuart